Spotify – Year in Music

I’m about 8 months late to the party on this one, but this week I discovered Spotify’s year in music. It’s a pretty cool summary of your 2015 through music; how much you listened to, what your first song of the year was etc

It’s a great example of using information you already have to provide users with fun content that has no direct marketing ask, but helps build relationship with the user (although it does get a bit long towards the end…).

Check it out